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If this Ad Sold 2 Cans of Paint, I’d Probably Be Overestimating Results by at...
As I was working earlier this week, I came across this sad little ad that’s pitching Glidden paint. The ad says: “Picking a color can be a real beast. We’ll help you tame it.” The call to action is:...
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Dear Google, Please Take Me Off Your Dumb Mailing List
Google sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself… It’s...
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I Was Excited When I Got This Letter from Starbucks – But When I Looked Inside…
If you’ve been paying any attention to Starbucks, then you know they’ve been advertising much more than they did back in the 1990s and early 2000s. They’re running ads on TV, partnering with The Voice,...
View ArticleDigital Advertising’s Biggest Demon
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before. How big? Well, according to a new report, bot...
View Article17 Easy Ways to Simplify Your Life
Complicating your life is easy. In fact, it happens naturally in the 21st Century. You don’t even have to try! Worse, many of the things you hoped would make your life easier (*cough* technology...
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An Embarrassing Business Story I’ve Never Shared Publicly Until Now
Back when I was 18 years old, I got into Amway. My parents had first gotten into Amway when I was around 12 years old. I still remember thumbing through their Profiles of Success books (see photo...
View ArticleHow to Read 36 Books in a Year
If you’re an entrepreneur, chances are you’re an avid reader. And reading is an important part of what you do because it keeps your mind sharp, provides inspiration, and improves creativity. But...
View Article7 Simple Tips for Getting More Traffic
Since I’ve been marketing on the Internet for more than six 13 years now, both as an employee and a freelance copywriter, I’ve learned quite a few things about generating traffic. In fact, TRAFFIC was...
View ArticleHow ‘Game of War’ Can Afford to Hire SI Cover Model Kate Upton and Pay for...
Last summer I played “Game of War: Fire Age” for a short period of time. It was fun to learn how to play the game, join an alliance, and begin to wage war on some of the surrounding cities. But I...
View ArticleHow Derogatory Labels Short Circuit Logic and Polarize Groups
We live in a highly polarized world, don’t we? It’s hard to talk about practically anything at all (especially politics) without the risk of offending somebody who has a different opinion than you do....
View Article3 Ways You Can Profit from Better Copywriting Skills
Copywriting has been good to me. I’ve been writing copy full time since 2002, and I’ve been freelancing full time since 2005. With the exception of one particularly bad stretch that lasted about 18...
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The Year in Review: What I Accomplished in 2015 and What I’m Doing...
Lately, I’ve been feeling a little bit discouraged because I still haven’t launched a product that I intended to launch in mid-2015. I guess if this was the first year I had failed to launch a...
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15 Copywriting Mistakes that Kill Conversions (and Hurt Clients)
If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make mistakes. And it’s easy to forget...
View ArticleWoman Says She Was “Humiliated” by Ellen – Here’s How She Could’ve Used the...
There’s an old saying that “All press is good press.” The implication is that even bad press can be turned to your advantage. Obviously, not all press is good press. If your mugshot shows up on the...
View ArticleHow Ryan Healy Rose to the Top of the Copywriting World
Writing content that both entertains and informs readers isn’t easy. It’s not something you can learn in a classroom or read in a book – just ask Ryan Healy. Healy has been working as a copywriter...
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11 Email Subject Line Templates Every Marketer Should Know
Ever wondered how to write effective subject lines quickly and easily? Well, read on because I’m about to share two decades of email and subject line experience with you — including 11 proven subject...
View ArticleKlaviyo Misattributing Revenue?
Here’s an interdasting story from a client… In September one of my retainer clients decided to move their primary ecommerce email list from being managed internally to being managed by an outside...
View ArticleWhat I Learned about Freelancing After Going Broke in 2013
Confession: I was totally broke in October 2013. And I don’t mean broke in a figurative sense like I didn’t have much money. I mean broke in a very literal sense in that I had less than zero dollars....
View ArticleThe Disturbing Email that Lost a Good Client
Yesterday I told you about a good client who went radio silent on me in 2012 after sending me regular work for about three years. And I teased you that something had happened to destroy that business...
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